Search Engine Optimization (SEO) is often considered the more technical web marketing. This is true because SEO can help promote the page at the same time it requires technical knowledge - at least intimacy with HTML policy. SEO is sometimes also called SEO copyrighting because most of the techniques used to promote a page on search engines deal with text. Generally, SEO is defined as activities to optimize web site or download pages to make them more search engine friendly, so get a higher position in search results.
One of the basic truth in SEO is that even if you do all the things you need to do, does not automatically ensure your top position but if you neglect basic rules, it will not happen without realized. Also, if you set realistic goals - ie, with 30 great Google search results for specific keywords, but number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your decision.
Although SEO helps to increase traffic to one page, SEO is not advertising. Of course, you can be included in the search results paid for a particular keyword, but usually the idea behind SEO is a technique to get maximum seats for your site related to a particular search term, not to pay.
SEO can be a 30-minute work or activities remain. Sometimes enough to make some Common SEO to get quality on search engines - for example, if you are a leader for the keyword rare, so you do not have much to do to get a feasible placement. But in most cases, if you really want the above, you will need special attention to SEO and devote significant amount of time and effort. Even if you plan to do some SEO policy, it is important to understand how search engines work and the things most important in SEO.
1. How Search Engines Work
The first basic truth you should know SEO is search engine is not human. Although probably clear to all, the difference between how people view and search engine web site does not. Unlike humans, text-based search engine. Despite advances in technology with a fast, machine-seekers far from intelligent creatures who can feel the beauty of design or enjoy a cool voice and movement in the film. Instead, search engines crawl the Web, see the specific item pages (especially text) to get an idea of what the page is about. This is a brief explanation of the most inaccurate because as we see next, search engines perform several activities to provide search results - crawling, indexing, processing, calculation of the connection, and interesting.
First, explore Web search engines to see what is there. This task is done via e part of the software, called a crawler or a spider (or Googlebot, as well as with Google). Spiders follow the link from one page to another and index everything they see in their journey. Considering the number of Web pages (more than 20 billion), impossible for a spider to visit a site every day just to see whether a new page will appear, or if any pages have changed. Sometimes crawlers will not visit your site for one or two months, so your SEO efforts so far not appreciated. But no one can do about it, so just calm.
What you can do is see what the crawlers from your site. As already mentioned, crawlers are not humans, and they see the photos, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have a tan on your page, want more well managed Spider Simulator below to see the goods This can be seen by the spider. If they do not read, they will be in the Browse, not indexed, not processed, and so forth - in the words they do not have to search engines.
After pages explored, the next step is the index of the contents. This index is stored in the database giant, from which later can be taken. True, download indexing is to identify words and expressions that reflect the most pages and pages dedicated to particular keywords. For someone who's not possible to process the amount of information, but usually handle machine finder just fine with this event. Sometimes, they can not get the meaning of a site that accurately, but if you help them through this test, the more easy for them to mengurutkan your site correctly and for you - to get a higher position.
When a query comes, the download search engine - that is, comparing the search string in the search query to index pages in the database. Because there is a possibility that more than one page (this is true of millions of pages) contains the search string, search engines start to calculate the relevance of each page in the search index.
There are various algorithms to calculate the connection. Each algorithm has a different relative weight to keyword general matters such as thickness, or link MetaTags. That's why other search engine provides search results pages for different search strings the same. Moreover, this is the fact that all major search engines such as Yahoo!, Google, MSN, etc. repeatedly change the algorithm and if you want to save the above, you also need to adjust to recent changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you like the above.
Last step in the search engines' activity is to obtain results. Essentially, this is more than simply display them in the browser - that is, without this final response from the most relevant search results pages with the most relevant.
2. Differences Between Major Search Engine
Although the basic principles of operation of all search engines are the same, minor differences between them with substantial changes in the relevance of results. Search Engines for a variety of different factors are important. There are moments when members of the SEO algorithms that joke from Yahoo! designed only reversal from Google. Although it may be because the particulars of the truth, this is a fact that the major search engines like different things and if you plan to include more than one of them, you need to optimize both.
There are many examples of the differences between search engines. For example, for Yahoo! and MSN, the main factors important keywords, while Google's link to a very, very important. In addition, the Google page as wine - the older, more beautiful, while Yahoo! general expressed no preference to sites and domains with tradition (ie older). So, you may need more time to mature to enter your top on Google, from Yahoo.
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